Test Shot/ Character Design

Website Analysis - Arctic Monkeys

This is the website for Arctic Monkeys.

The band logo is in the top left hand corner which is easily can be identified as the bands main logo. Apart from the bands logo there is no images of the band that can be seen. This links in with the generic conventions of the band's genre which is indie/rock. With this particular genre, there tends not to be any images of the artists, it is mainly about their music.

The media technology that is used for promotion is the social networking link for twitter in which people can follow the band. There is also the video of the band doing a live performance which is taking up the majority of the band's home-page.

The colour and the style that is used for the band's website is just the use of two colours which is the font being in black and the background in a beige colour. This shows that the band are less focused on the image of the band and more about the quality of the music more than anything.

There is very little information about the band apart from the recent news. The recent news section of the website just allows there targeted audience to read about what it is the band are currently up to or been up to.

The use of a large font for the name of the band and a larger font for the headlines of the recent news about the band. This constructs the idea that they are more focused about their music and less about their image which is what is expected from the rock/indie genre.

The techniques that are used to target the audience is by having links to other parts of the site where the targeted audience can find more information about the band, and also there is the video of them performing live, which shows the audience what they are like live.

There is very minimal advertisement for the band, there is just the recent news up date, but it is suitable for their targeted audience as the audience are there to listen to the bands music.

Website Analysis - Boyce Avenue

This is the website for Boyce Avenue.

The band is clearly represented by having an image of the band on the home-page, this is the generic convention of the pop genre. The music that they produce is indie/pop and the outfits that the band are wearing fit in with the generic convention of indie style.

The media technology that they use is sign up for the bands newsletter, which will keep people up to date on what the band are currently doing, there is also a box about twitter that includes the recent twitter updates that the band has made, a list of the upcoming tours, and there is also an App that can be downloaded about the band that is promoted.

With the colour and the style of the site it tells us that the band are quite relaxed and the music that they produce is very chilled, nothing about their music is upbeat and fast.

The written style on the website is that it is very limited, everything about the band is in the links bar at the top of the screen. This makes it easier to access certain information about the band.

At the top of the screen the  font for the name of the band is a large font which makes it easy to identify the name of the band and underneath there is the name of their most recent album.  The layout is simplistic which reflect the music of the band, they are known for their acoustic covers of songs.

The way in which they target their audience is not only by the use of links to social networking sites, information about tours but they also have a link which allows people to visit their online store so they buy some of their merchandise.

With the advertisements, the band advertise their most recent album by putting the title of it underneath their name on the home-page, there is also the merchandise that can be accessed through their online store.

Website Analysis - Katy Perry

This is the home page website for Katy Perry.

Katy Perry is represented by the majority of images that we see are all of herself. This is a generic convention of an artist in the pop genre, that the images that we see are not based upon the music but ore based upon the image of the artist.

The technology that is used is all social networking i.e. Facebook, Twitter. However there are also links to iTunes, Spotify and Youtube, these are places that have the artists music. This is used for promotion as it targets a wider audience that can have the choice of using a variety of sites to access the artists music.

The colour scheme is all bright colours which is what is expected from Katy Perry, because that is what expected from the pop genre. The style of the site tells us that the artist is very creative as we can an image of the stage costume that she wears.

There is very little written about the artist because the information about her is in the different links that will take you to where the information is.

The font is quite bold when it wants to promote her single, but smaller font for anything else such as the Sign Up button for a newsletter. The overall layout says that the main part of the artists image is that it seems more about the artist than the actual music, which is what is expected from Katy Perry because she is known for the creative costumes.

The techniques that are used to target the audience is that the artist is clearly identified and the style of her website targets the certain audience it is she is aiming for (Teens/Young adults).

The advertisements are suitable for the target audience is that there is links to social networking, which is where most young people spend time on. There is also promotion for her latest single and where you can get  it from, but also it has a link to Youtube which is a place where people can watch the video.

Website Analysis - Florence and The Machine

This is the hompage for Florence and The Machine. The artist is represented as someone who is in the pop genre, this can be identified due to the images that we see are just of Florence Welch. The genereic conventions of the genre of music is that the bright colours and the images that we see are all of Florence Welch and no ome else. Even though the single that is being promoted features another artist we still only see Florence because she is the artist that is being mainly promoted on her website.

The media technology that Florence uses for promotion is there are links to her other social networking sites in which fans of her music can find more information about her or see what she is up to on a daily basis via twitter or Facebook. Another way in which she uses technology to promote her music is having a youtube video of her latest single that whoever goes onto the website can listen to her music.

The colour and style of the site is that she is unusual because the style of the site is very quirky and different compared to other artists in the same music genre as her. This reflects on her work as the music that she produces is of the pop genre, the sound of the music is slightly different to the generic sounds that we typically here.

With the written style it reinforces the the artisits image by making her appear as though it is just about the music. There are link boxes at the top of the homepage just underneath the imagery of her, but the kink boxes takes people to different parts of the website where you can find various information about the artist.

The font is bigger when it is talking about her music and when the single is out, however with everything else the font is smaller as it is considered less important than the promotion of her latest single. The layout is spaced out, which makes the website look more professional because it does not have all the artists information crowding the entire page.

The techniques that are used to target the audience is that of promoting her single, using social networking sites in which she can communicate with the audience, the blog that shows news about what it is that she has been doing/ what that she is going to be doing, having links to an online store in which people can buy merchandise from, and finally a link that allows people to know places that she will be performing at.

The advertisements that are used are suitable for the targeted audience which is teens/young adults. The reason why she is targeted at this particular audience is because the way in which the information that is given on the website is quite informally written and is easy to understand.

Identifying the ideas for our digipak

On the front of the digipak, we would like there to be an image of the band (that are in the music video)and they will be holding or standing by the guitar hero instruments. This would mean that they are clearly identifiable and would be able to target the certain audience.  The colour scheme that we have considered using is that of either a neutral scheme, due to the influence of their recent album ‘Some Nights’ or a colour scheme that uses a lot of bright, vibrant colours that are present on their first album ‘Aim & Ignite’. Due to the song being quite an upbeat, fast-paced song which means that the colour scheme is more likely to be that of the vibrant colours to imitate the song.

With the back of the digipak the idea for it is that of guitar hero which is the basis for the first and last shots of the music video itself. The layout would be of high score board with the name of the band's different songs, being the name of the player and the score would be the length of each song. 
The meaning for this, is to keep that idea of still being in the game, which links in with the conceptual elements of the music video. 

The CD itself will be half of the robot that is featured in the music video and the other half of the CD will have the woman that the man thought he was seeing. We thought of doing this because it's simple yet effective. It's simple because it's only the robot and the woman, it's effective because it links in with the elements of the music video and this confused man's vision into what he sees. 

On the inside sleeve of the digipak it will feature the band again however instead of having the guitar hero instruments they will have the actual instruments. This will sell the artist as they will be promoted as being a band that can actually play instruments and that they make their own music. 

Evaluation of previous students work

Y = Yes N = NO - = partially Evaluation of previous work Performance Narrative Conceptual Music&visuals Lyrics&visuals 1.     What are the technical and stylistic strengths? 2.     What are the main weaknesses 3.     Does it meet conventions and expectations of: -       genre of music -       mage of artist 4.     What mark would you give it? Kate nash – merry happy Y Y - Y N Variety of shots, editing fitted the song Lip sync was bad There is a love story in it 28/40                                           Lazbo Bane – superman Y N N Y - Good shots and editing Lip sync was bad, didn’t make any sense 20/40 Rumble Strips – hands Y N Y Y Y Creative and good shots Some pointless shots, dragged on 26/40 Crystal Castles – Not in love     Y Y N Y Y Use of props was good, the reserve editing was good, it was very creative Got every repetitive There was a party and sunset which is conventional 34/40 Pendulem – Showdown Y N Y Y Y Good relationship between playing guitar and guitar hero The performance/narrative is hard to understand Music and instruments are heard and seen at the same time, game feel to the music 35/40 Articc Monkeys – This house is a circus Y - Y Y Y Good and performance sync, good conceptual ideas Ending is sudden The band are playing, the clowns are there in relation to circus 40/40