Website Analysis - Florence and The Machine

This is the hompage for Florence and The Machine. The artist is represented as someone who is in the pop genre, this can be identified due to the images that we see are just of Florence Welch. The genereic conventions of the genre of music is that the bright colours and the images that we see are all of Florence Welch and no ome else. Even though the single that is being promoted features another artist we still only see Florence because she is the artist that is being mainly promoted on her website.

The media technology that Florence uses for promotion is there are links to her other social networking sites in which fans of her music can find more information about her or see what she is up to on a daily basis via twitter or Facebook. Another way in which she uses technology to promote her music is having a youtube video of her latest single that whoever goes onto the website can listen to her music.

The colour and style of the site is that she is unusual because the style of the site is very quirky and different compared to other artists in the same music genre as her. This reflects on her work as the music that she produces is of the pop genre, the sound of the music is slightly different to the generic sounds that we typically here.

With the written style it reinforces the the artisits image by making her appear as though it is just about the music. There are link boxes at the top of the homepage just underneath the imagery of her, but the kink boxes takes people to different parts of the website where you can find various information about the artist.

The font is bigger when it is talking about her music and when the single is out, however with everything else the font is smaller as it is considered less important than the promotion of her latest single. The layout is spaced out, which makes the website look more professional because it does not have all the artists information crowding the entire page.

The techniques that are used to target the audience is that of promoting her single, using social networking sites in which she can communicate with the audience, the blog that shows news about what it is that she has been doing/ what that she is going to be doing, having links to an online store in which people can buy merchandise from, and finally a link that allows people to know places that she will be performing at.

The advertisements that are used are suitable for the targeted audience which is teens/young adults. The reason why she is targeted at this particular audience is because the way in which the information that is given on the website is quite informally written and is easy to understand.