In the video Payphone –
Maroon 5, the lead singer from the band is most visible because they play the
banker in the video but also we see clips of him performing. For the rest of
the band we do not see them perform with their instruments but there is a scene
where we see the rest of them, and the scene is when the bank is being robbed.
There is a part where four of the robbers are in a back room and they take of
their masks and the audience is able to identify them as being the rest of the
band. In this song there is also a featured artist in the song (Wiz Khalifa) who has a part of the video
focused on him performing whilst still having the story line of he music video
link in.
The genre that they are is a
pop/rock band, they are somewhere between the two genres because they aren’t a
stereotypical rock band that we see using dark colours and music that is
intense but they are not a pop band where the music is quite cheery and light.
There music has elements where it can be intense but they have songs that are
quite catchy like pop songs. Compared with other artists in the same genre they
use conventions of a rock band by showing the band performing the song with
their instruments but they use conventions of the pop genre because in the
music videos, for example Payphone, they have a clear story line that plays
through the whole video and all the people/characters that we the audience see
are all linked in with one another.
Over time Maroon 5 their
videos have become much more complicated, for example in Payphone (Released
2012) they have a bank robbery, police car chase and car explosions, etc.
Whereas their song Sunday Morning (Released 2009) was set in a bar where the
band were performing with their instruments, and the other people that we see
in the video of singing along with microphones because they are doing a
karaoke.
The generic conventions that
are evident from their videos is that they all have a clear story
line/narrative because it is easy to understand what is happening within the
video. They all have similarities within the music video which is they always
show the band performing or the lead singers singing at some point.
Over time the film style has
changed because the music videos they make now look more complicated, time
consuming and also they look like they were produced on a larger scale compared
with their previous videos. This may be due to them becoming bigger and well
known band and so their videos are somewhat a reflection of their success, that
they can produce a music that has so much action within it.
Conventional mise-en-scene is
the lead singer exposes most of his tattoos to the camera so that they are
visible to see with the clothing that he wears. With some of the other band
members that we can see in the music video, either one or two of them have
quite long hair, the long hair of the band members and the tattoos of the lead
singer that we see in their music videos show that they do have some of the
stereotypical traits that we usually expect from a rock band.
The way in which the band
uses camera work to create meaning is that they use a few close-ups of the lead
singer as he is usually the main character in the story line of the music video
and so the close-up shows the emotions that the character is feeling. There are
also a few establishing shots to show the location/environment that the video
is being filmed in but also where the storyline has been set. With the editing
they use fast cuts to change quickly between each of the scene. These create
meaning as they build anticipation as to what is going to happen next. In other
videos, if the different shots we see are quiet simplistic and there is not a
lot happening within that particular scene then we tend to see quite slow
transitions between the scenes which helps to create the general overall calm
atmosphere of the video.
The videos that the band
produce for their music video relate to other media texts such as TV Programmes
or Films because there music videos have a story line that relates to the
lyrics of song they are using and the scenes that we might normally see on
either a television show or a film. The artist may do this because it might
allow the person listening to the song to understand where the band is coming
from with the lyrics that they have written for the song or the artist might
have felt it was something that whoever were to watch the music video may find
interesting and worth watching rather than something that was repetitive with
no meaning behind it or even has nothing that relates it to the actual song.
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